Honda Motor Co., Ltd. announced the development of the Ecological Drive Assist System, which combines three functions to enhance fuel economy: the ECON Mode utilizes harmonized control of the continuously variable transmission (CVT) and engine to support more fuel-efficient driving; the guidance function uses speedometer color to provide real-time guidance on fuel-efficient driving; and thescoring function provides feedback about current driving practices, as well as feedback on cumulative, long-term fuel-efficient driving. The world’s first* system to combine these three functions in a comprehensive approach to fuel economy enhancement, the Ecological Drive Assist System will be implemented for the first time on the all-new Insight hybrid vehicle in spring 2009.

Furthermore, for the Japan-market version of the Insight equipped with the optional Honda HDD InterNavi System, the Ecological Drive Assist System has an added function that enables drivers to receive advice on driving practices that enhance fuel economy.

Since driving practices have a large impact on fuel economy, Honda developed the Ecological Drive Assist System to further enhance the real-world fuel economy through controlling the CVT and engine based on the actual driving conditions and enabling the driver to learn how to drive more fuel-efficiently. In particular, the scoring function provides cumulative, long-term feedback through graphic ‘leaves’, which grow over time as drivers become more proficient in fuel-efficient driving. The joy of growing these leaves over a long time will encourage drivers to learn how to drive more fuel-efficiently.

The glacier white body color conveys the FC Sport’s clean environmental aspirations while the dark wheels and deeply tinted glass provide a symbolic contrast befitting of the vehicle’s unique combination of clean power and high performance. Green construction techniques further contribute to a reduced carbon footprint. An organic, bio-structure theme is carried through to the body construction where exterior panels are intended to use plant-derived bio-plastics.

Source: Honda Motor Co. Ltd.

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Hybrid Vehicles, CVT and Engines

Honda revealed the Honda FC Sport design study model, a hydrogen-powered, three-seat sports car concept, at the 2008 Los Angeles Auto Show.

The FC Sport emphasizes the design flexibility and potential of Honda’s V Flow fuel cell technology – already deployed in the Honda FCX Clarity sedan – and reconfigures it into a lightweight sports car design with an ultra-low center of gravity, powerful electric motor performance and zero-emissions. The design study concept is inspired by supercar levels of performance through low weight and a high-performance, electrically driven fuel cell powertrain.

“The Honda FC Sport explores how to satisfy automotive performance enthusiasts in a world beyond petroleum,” said Dan Bonawitz, vice president of American Honda Motor Co., Inc. “People who love sports cars will still have a reason to love in a hydrogen-powered future.”

The high-output Honda fuel cell powertrain and a sleek, aerodynamic body contribute to the vehicle’s performance potential. A modular approach to fuel cell component packaging and the electric drivetrain contribute to the FC Sport’s low center of gravity with the majority of vehicle mass distributed between the axles, creating the balanced weight distribution sought after in sports cars.

The ideal placement of the Honda V-Flow fuel cell stack and related components demonstrates the benefits of a platform-specific, hydrogen-powered fuel cell powertrain. The FC Sport is configured to accommodate a custom-formed high-power fuel cell stack, located between the rear seats, and a battery pack placed low in the middle of the vehicle. The electric motor resides just forward of the rear axle. Two fuel storage tanks, visible from above, are located above the rear axle.

The optimal placement of fuel cell components for performance also allows for a relatively large passenger cabin by conventional supercar standards with enough space for three seating positions. The interior layout focuses primarily on the driver with a racecar-like center driving position. The enclosed canopy opens upward from the rear to allow for entry and exit. Two rear passenger seats flank the driver’s left and right side.

The sleek, low-profile body is designed to convey a high-technology appearance with sculpting that combines angular shapes in the front of the vehicle that taper into geometric, hex forms in the rear. The rear hex forms house cooling radiators for the fuel cell. Formula 1-style barge boards behind the front wheels enhance high speed aerodynamics and convey the vehicle’s racing pedigree. The hydrogen storage tanks, visible from the rear deck, showcase the FC Sports fuel cell technology in much the same way that a “naked bike” motorcycle showcases its engineering technology.

The glacier white body color conveys the FC Sport’s clean environmental aspirations while the dark wheels and deeply tinted glass provide a symbolic contrast befitting of the vehicle’s unique combination of clean power and high performance. Green construction techniques further contribute to a reduced carbon footprint. An organic, bio-structure theme is carried through to the body construction where exterior panels are intended to use plant-derived bio-plastics.

Source: Honda Motor Co. Ltd.

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Honda Hydrogen Sports Cars, Electric Drivetrain

Nissan Motor Co., Ltd. today revealed the all-new, third generation of its highly successful Nissan Cube in launch events in Japan, the United States and Europe. The fully redesigned Cube continues the iconic “cubic” styling of the previous generation, adding a higher level of refinement and polish inside and out. Sales of the new Cube begin in Japan on Nov. 26, followed by North American in the spring of 2009, and Europe and other global markets in fall 2009.

Originally launched in 1998, the Cube has sold nearly one million units to date in Japan. The latest version maintains the distinctive exterior styling that is instantly recognizable as the Cube, such as the asymmetric rear end, while pursuing a simpler, more universal design for its debut on the world stage. It offers greater comfort, a larger cabin and a host of innovative interior details such as sofa-like seating, a large glass roof panel that extends over the driver’s seat for an open, airy view of the outside environment, and a shoji-style roof shade that fills the cabin with gentle light. Despite its increased roominess, the new Cube remains less than four meters long, providing big utility within a small physical footprint. With its excellent visibility and maneuverability, along with smooth performance and high fuel efficiency, the new Cube is a high-performance daily driver created to be enjoyed by value-conscious buyers worldwide.

“The new Cube is designed for people who imagine a life less ordinary, who have grown tired of the never-ending pursuit of faster, more powerful, more outrageously styled cars,” said Yosuke Iwasa, Segment Chief Product Specialist. “The quieter, more harmonious qualities of the Cube have attracted interest not only among young people, but for those in every walk of life. While carrying forward the concept of the original Cube, this latest edition has advanced significantly, including offering far greater comfort.”

“The new Cube is a refined car of universal quality and appeal, that can compete without ‘makeup’ or excessive decoration,” said Seiji Watanabe, Associate Product Chief Designer. “The development concept took the approach of ‘purifying’ the Cube design, rather than “evolving’ it. A jagged rock, for instance, loses its edges and takes on a polish as it travels down a river. This is the sort of refinement we wanted for the new Cube. We worked to simplify its exterior, using fewer lines and widening certain areas. We allowed the Cube design to refine itself, moving closer to nature and suggesting human warmth. The resulting ‘purer, more peaceful’ design is just what we wanted. It is a vehicle for people who are not being influenced by others, who go their own way, and enjoy interactions with friends in a welcoming atmosphere.”

Source: Nissan Motor Co. Ltd.

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Japanese Vehicles

Mazda Motor Corporation (Mazda) has announced today that Mazda and several of its strategic business partners will acquire a part of Ford Motor Company’s (Ford) shares in Mazda through market trading.

As a result, the ratio of Ford’s ownership of Mazda stock will be reduced from 33.4 percent to just over 13 percent, with the new agreement allowing the two companies to continue their strategic relationship that spans nearly 30 years.

“The sale of Mazda shares by our partner, Ford, will not result in any change in Mazda’s strategic direction and we will continue to accelerate our product-led brand improvement and cost innovation initiatives,” says Mazda’s Chairman, President and CEO, Hisakazu Imaki. “We will continue our strategic relationship through our ongoing joint ventures with Ford, as well as the sharing of platforms and powertrains.”

“This agreement allows Ford to raise capital that will help fund our product-led transformation, and at the same time, allows Ford and Mazda to continue our successful strategic relationship in the best interest of both companies,” said Ford President and CEO Alan Mulally.

Ford’s sale of the Mazda stock will be achieved through Mazda and a group of Mazda’s strategic business partners each buying a portion of the shares

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Suzuki Motor Corporation made an announcement today concerning the sale of Suzuki shares by General Motors Corporation with a mutual agreement to continue the implementation and expansion of the business relationship between the companies.

Suzuki and GM have maintained a constructive business relationship that dates back to August 1981. The companies have agreed to be committed to continue promoting and implementing not only our existing projects, including development collaboration on advanced automotive technologies, but also collaboration on entries in new emerging markets.

The above agreement is based on a recent dialogue between Rick Wagoner, Chairman and CEO, General Motors Corporation, and Osamu Suzuki, Chairman and CEO, Suzuki Motor Corporation. This has been supported and already approved by both GM and Suzuki boards by today. They also confirmed to give positive consideration on a possibility for GM to repurchase Suzuki shares in the future.

GM plans to sell 16,413,000 Suzuki shares, which is equal to 3 percent of Suzuki’s total issued common stock, on the open market on 18 November. Suzuki will utilize the TSE-sanctioned TosTNET-2 (pre-announcement based, treasury stock purchasing system) to purchase the equivalent number of shares to be sold by GM as its treasury stock through the open market.

The purchasing price will be the closing price today of JPY1,363/share. The total amount is estimated to be JPY22,370,919,000. The funds required to purchase the stock will come out of Suzuki’s own internal reserve.

Statements by Osamu Suzuki

“Suzuki and GM have been constantly exchanging frank opinions on various topics as business partners. As GM taking this particular step to sell the shares it owns as a step toward strengthening its balance sheet is very understandable, we wanted to support GM’s decision. We confirmed each other in a conference call with Wagoner-san and me that all individual initiatives will be pursued as they are today. There will be no impact on Suzuki’s current business plan.”

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Suzuki Sales, Automotive