Hino Motors, Ltd. (Hino), Japan’s leading company in the truck and bus business, has decided to establish a sales company “OOO Hino Motors Sales*” (Hino Russia) through a joint investment with MITSUI & CO., LTD. (Mitsui) to enter the Russian market.

With a steep rise in the price of natural resources in recent years, Russia has achieved rapid economic development and enjoyed a significant increase in demand for trucks. Hino is aiming to enter the Russian market with its full range of truck products (heavy-duty trucks, medium-duty trucks, and light-duty trucks).

Initially, Hino plans to start selling medium and light-duty trucks in the eastern regions of Russia (the Far East, Siberia, and Ural Regions). In the latter half of this year, it will add heavy-duty trucks to its marketing plans.

Furthermore, Hino is considering conducting Russia-wide sales activities. Specifically, the company intends to expand its sales network to the western regions of Russia (such as Moscow) in the near future.

Hino is Toyota Group’s commercial vehicle manufacturer. In Japan, Hino has held the NO.1 share of the market for medium and heavy-duty trucks for 35 consecutive years.

• “OOO” stands for a limited liability company in Russia

Profile of Hino Russia

-Company name: OOO Hino Motors Sales -Location: Moscow (Headquarters); Vladivostok (Branch Office) -Established: June 2008 (scheduled) -Capital: Rubles equivalent to about 400 million yen -Ratio of capital contribution: Hino 65%, Mitsui 35% -Number of employees: About 30 -Business: Sales of trucks, buses, and repair parts produced by Hino Source: Hino Motors Ltd.

This entry was posted on Monday, April 28th, 2008 at 8:44 pm and is filed under Worldwide, Japan, Japanese Makers, Vehicles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.