Toyota marks 50 years in America
Wednesday, November 28th, 2007Toyota recently celebrated its 50th anniversary in the US.
The auto giant is enjoying strong sales worldwide.
Toyota opened its first sales unit in California in 1957.
The company got off to a slow start. But it boosted U.S sales markedly, with its sales reaching 2.54 million vehicles in 2006 the third-highest among those of U.S. automakers.
The first vehicle Toyota launched in the U.S. was the Crown luxury sedan.
Though popular in Japan, the model failed to win strong popularity in the U.S.
In a bid to Jack up sales, Toyota introduced the Corolla compact in the late 1960s.
Sales began to follow an upward trend in the 1970s partly on the back of two rounds of oil crises, which sparked strong demand for small, fuel-efficient cars.
Tb the 1980s, Toyota started exporting the Camry sedan to the U.S.
The vehicle retains the top-selling slot today and has greatly helped Toyota win high acclaim as an auto manufacturer that provides consumer with high-quality, fuel-efficient vehicles.
Taking advantage of its rising popularity, Toyota launched its luxury Lexus vehicles.
Specifically, Toyota set up a joint venture with GM in 1984.
It has since successively established wholly owned assembly units in the U.S.
Earlier this year, Toyota started construction of its eighth U.S. assembly plant, in Mississippi, making it almost certain it will surpass Ford to become the second-biggest seller in the U.S. market in 2007.

