Mazda Motor Corporation will showcase the world premiere of the all-new Mazda3 (known as Mazda Axela in Japan) 5-door hatchback at the Bologna Motor Show* on December 3, 2008. The second generation Mazda3 5-door hatchback follows on the heels of the 4-door sedan version, currently on display at the Los Angeles Auto Show. The all-new Mazda3 5-door hatchback adopts the same characteristics as its sedan counterpart, offering sporty driving and a dynamic design, together with top class environmental and safety performance.

Environmental-friendly qualities were top of mind during development, including efficient powertrains, Mazda typical lightweight engineering and amongst the best in class aerodynamics.

All gasoline engine versions of the new Mazda3 will offer even further advanced environmental performance, including the world’s first vehicle catalyst to be constructed with single nanotechnology. This new development enables Mazda to reduce its use of scarce resources such as platinum and palladium.

The new engine lineup has been tailored for European customers and now includes the newly developed 2.2-litre turbo diesel engine, just launched in the Mazda6, in addition to the existing 1.6-litre and 2.0-litre gasoline engines and the 1.6-litre turbo diesel. The new 2.2-litre turbo diesel engine is a high-performance clean diesel powerplant with top class output, fuel economy and refinement. It will be offered in two variants, a high power version with a maximum output of 185 PS, and a standard power version with a maximum output of 150 PS. Both have outstanding clean emissions performance and comply with the Euro Stage5 regulations. Fuel economy and CO2 emissions are also greatly improved compared to the current 2.0-litre version.

Source: Nissan Motor Co. Ltd.

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Mazda Hatchback, Japanese Cars

Honda Motor Co., Ltd. held The FCX Clarity Experience Opening, a special event introducing the advanced fuel cell vehicle to children. The event featured a presentation on the structure and function of fuel cells and rides in the FCX Clarity on public streets, providing children an opportunity to learn more about environmental issues, dream their own dreams of advanced technology, and experience the wonder of the FCX Clarity by seeing and touching the actual vehicle. This experience also encouraged children to take a step ahead of adults and envision a more environmentally responsible future, one in which the first automobile they drive will be a fuel cell vehicle.

To allow the greatest number of people possible to personally experience the wonder of the FCX Clarity, Honda plans to hold a wide variety of events throughout Japan.

The FCX Clarity will also serve as the lead car in the 85th Tokyo-Hakone Ekiden Race, to be held January 2-3, 2009.

In addition, in October 2008 Honda launched the Honda Green Machine1 corporate environmental advertising campaign, featuring Peanuts2 characters. In mid-December the campaign will further expand with a new series of television and newspaper advertisements.

Source: Honda Motor Co., Ltd.

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The RJC Car of the Year award was launched in 1992. For the 2009 award, 17 domestic models that were launched in the period from 1 November 2007 to 31 October 2008 were evaluated by 62 jurors. A vote on 4 November narrowed the field to six models, and a vote on 18 November determined the winner.

Source: Suzuki Motor Corporation

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Honda revealed the Honda FC Sport design study model, a hydrogen-powered, three-seat sports car concept, at the 2008 Los Angeles Auto Show.

The FC Sport emphasizes the design flexibility and potential of Honda’s V Flow fuel cell technology – already deployed in the Honda FCX Clarity sedan – and reconfigures it into a lightweight sports car design with an ultra-low center of gravity, powerful electric motor performance and zero-emissions. The design study concept is inspired by supercar levels of performance through low weight and a high-performance, electrically driven fuel cell powertrain.

“The Honda FC Sport explores how to satisfy automotive performance enthusiasts in a world beyond petroleum,” said Dan Bonawitz, vice president of American Honda Motor Co., Inc. “People who love sports cars will still have a reason to love in a hydrogen-powered future.”

The high-output Honda fuel cell powertrain and a sleek, aerodynamic body contribute to the vehicle’s performance potential. A modular approach to fuel cell component packaging and the electric drivetrain contribute to the FC Sport’s low center of gravity with the majority of vehicle mass distributed between the axles, creating the balanced weight distribution sought after in sports cars.

The ideal placement of the Honda V-Flow fuel cell stack and related components demonstrates the benefits of a platform-specific, hydrogen-powered fuel cell powertrain. The FC Sport is configured to accommodate a custom-formed high-power fuel cell stack, located between the rear seats, and a battery pack placed low in the middle of the vehicle. The electric motor resides just forward of the rear axle. Two fuel storage tanks, visible from above, are located above the rear axle.

The optimal placement of fuel cell components for performance also allows for a relatively large passenger cabin by conventional supercar standards with enough space for three seating positions. The interior layout focuses primarily on the driver with a racecar-like center driving position. The enclosed canopy opens upward from the rear to allow for entry and exit. Two rear passenger seats flank the driver’s left and right side.

The sleek, low-profile body is designed to convey a high-technology appearance with sculpting that combines angular shapes in the front of the vehicle that taper into geometric, hex forms in the rear. The rear hex forms house cooling radiators for the fuel cell. Formula 1-style barge boards behind the front wheels enhance high speed aerodynamics and convey the vehicle’s racing pedigree. The hydrogen storage tanks, visible from the rear deck, showcase the FC Sports fuel cell technology in much the same way that a “naked bike” motorcycle showcases its engineering technology.

The glacier white body color conveys the FC Sport’s clean environmental aspirations while the dark wheels and deeply tinted glass provide a symbolic contrast befitting of the vehicle’s unique combination of clean power and high performance. Green construction techniques further contribute to a reduced carbon footprint. An organic, bio-structure theme is carried through to the body construction where exterior panels are intended to use plant-derived bio-plastics.

Source: Honda Motor Co. Ltd.

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Honda Hydrogen Sports Cars, Electric Drivetrain

Nissan Motor Co., Ltd. today revealed the all-new, third generation of its highly successful Nissan Cube in launch events in Japan, the United States and Europe. The fully redesigned Cube continues the iconic “cubic” styling of the previous generation, adding a higher level of refinement and polish inside and out. Sales of the new Cube begin in Japan on Nov. 26, followed by North American in the spring of 2009, and Europe and other global markets in fall 2009.

Originally launched in 1998, the Cube has sold nearly one million units to date in Japan. The latest version maintains the distinctive exterior styling that is instantly recognizable as the Cube, such as the asymmetric rear end, while pursuing a simpler, more universal design for its debut on the world stage. It offers greater comfort, a larger cabin and a host of innovative interior details such as sofa-like seating, a large glass roof panel that extends over the driver’s seat for an open, airy view of the outside environment, and a shoji-style roof shade that fills the cabin with gentle light. Despite its increased roominess, the new Cube remains less than four meters long, providing big utility within a small physical footprint. With its excellent visibility and maneuverability, along with smooth performance and high fuel efficiency, the new Cube is a high-performance daily driver created to be enjoyed by value-conscious buyers worldwide.

“The new Cube is designed for people who imagine a life less ordinary, who have grown tired of the never-ending pursuit of faster, more powerful, more outrageously styled cars,” said Yosuke Iwasa, Segment Chief Product Specialist. “The quieter, more harmonious qualities of the Cube have attracted interest not only among young people, but for those in every walk of life. While carrying forward the concept of the original Cube, this latest edition has advanced significantly, including offering far greater comfort.”

“The new Cube is a refined car of universal quality and appeal, that can compete without ‘makeup’ or excessive decoration,” said Seiji Watanabe, Associate Product Chief Designer. “The development concept took the approach of ‘purifying’ the Cube design, rather than “evolving’ it. A jagged rock, for instance, loses its edges and takes on a polish as it travels down a river. This is the sort of refinement we wanted for the new Cube. We worked to simplify its exterior, using fewer lines and widening certain areas. We allowed the Cube design to refine itself, moving closer to nature and suggesting human warmth. The resulting ‘purer, more peaceful’ design is just what we wanted. It is a vehicle for people who are not being influenced by others, who go their own way, and enjoy interactions with friends in a welcoming atmosphere.”

Source: Nissan Motor Co. Ltd.

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Japanese Vehicles