Honda Motor Europe Ltd. exhibited the World Premiere V4 Concept Model at Intermot Cologne. The V4 Concept Model proposes a new, sensual design direction based on Honda’s trademark 4-cylinder V- engine.

This year Honda celebrates its 60th anniversary as a company and next year the 50th anniversary of its participation in road racing, as well as the 30th anniversary of racing with an innovative 4-cylinder V-engine with oval pistons. Considering these milestones, Honda chose “The New Beginning” as its exhibition theme leading into 2009 and exhibited the V4 Concept Model which signifies the beginning of a new era.

For Intermot, Honda collected and exhibited successive V4 race machines as well as mass-market motorcycle products which were developed by feeding back the technologies cultivated through participation in challenging race competition, enabling visitors to review the lineage of 30 years of V4 engine technologies and see how Honda will take motorcycling somewhere it has not been before. The exhibition also offers an easy-to-understand introduction to various challenges Honda has undertaken in order to create joy for its customers, by utilizing its technologies that have been continuously advanced through Honda’s 60-year history and by its participation in motorsports.

Honda understands the global trend today that motorcycle users see increasing value in more emotional and sensual performance during the real world riding experience rather than absolute performance measured in numeric specifications. On another front, user friendly features that meet with human sensibilities are also becoming important along with safety and environmental features, especially in mature markets.

Honda believes that the challenge to create attractive products with an increased focus on sensual performance will be the key for the future. At the same time, safety and environmental technologies as well as future energy technologies will continue to become an important theme for the development of motorcycle products. Moreover, in order to offer a comfortable life with motorcycles for a larger number of customers, Honda will put increased focus on the human-fitting match of rider and machine. Conceived around the trademark 4-cylinder V-engine, the V4 Concept Model expresses functional beauty as well as a more sensual image to appeal more to the emotions of people. Embodying Honda’s passion for motorcycle development, the V4 Concept Model expresses the unique characteristics of Honda for a new era.

Source: Honda Motor Co. Ltd.

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Honda Motorcycles Exporters

Yamaha Motor Co., Ltd. and its sales company Yamaha Motorcycle Sales Japan Co., Ltd. (YMSJ) announce the 2007 results of its Yamaha “Nice Ride” Donations Program that was started in 1989. The donations collected during the 2007 program period totaled of ¥6,879,573, and the cumulative 19-year total reached ¥70,097,238. On September. 27, 2008, the 2007 donations were presented to representatives of the Japan Guide Dog Association (JGDA) in a donation ceremony at the Yamaha Fan Booth of the A-Style Grand Prix of Japan, round 15 of the MotoGP championship series held at the Twin Ring Motegi circuit in Tochigi Prefecture.

Attending the donation ceremony were guide dog owner Ms. Sumie Katayama and her dog Karrin, Mr. Yoshiyuki Yamaguchi, manager of the JGDA, Mitsuaki Matsuo, President of YMSJ and the Yamaha representative rider now participating in the MotoGP series, Valentino Rossi (Fiat Yamaha Team). Yamaha presented its donation program records and received a certificate of appreciation in recognition of its activities from Mr. Yamaguchi.

The Yamaha “Nice Ride” Donations Program was begun under the slogan of “Let’s help the visually challenged get guide dogs so they can walk the streets with confidence.” Donations have been collected from our customers at the nationwide Yamaha motorcycle dealerships as well as at the various Yamaha events like races. Donations have also been received from Yamaha riders and race officials, Yamaha owners’ club members, stockholders and others. 2008 represents the memorable 20th year of this donation program and as we continue it in the future we at Yamaha ask for your kind ongoing support. Source: Yamaha Motor Co. Ltd.

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Yamaha Motor Co., Ltd. announces the development of the new YZF-R1 model featuring a new 1,000cc liquid-cooled 4-stroke in-line-4, fuel injected engine and packed with the latest technology from the YZR-M1 MotoGP machine. This new YZF-R1 will be released as the 2009 European market model from January 2009.

The 2009 model YZF-R1 is the 6th generation model since its original release in 1998. In the development of the new YZF-R1, a full re-designing of the engine and chassis under the product concept of an “Ultimate Cornering Master 1000.” In particular, the new engine adopting a “crossplane crankshaft” based on technology from Yamaha’s road racer YZR-M1 competing in the pinnacle MotoGP class of international motorcycle racing achieves more linear traction characteristics for outstanding cornering performance. This combines with newly designed frame and other components, these features let the rider experience a new level of sportier ride through all stages of cornering: entering the turn, leaning the machine and exiting the turn.

2009 European market model YZF-R1

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Yamaha Motor Co., Ltd. announces the development of two new cruiser models, the “V Star 950” powered by a newly designed 950cc air-cooled 4-stroke, V-twin, fuel injected engine and the “V Star 950 Silverado” adding a windshield, side bags and a backrest as standard equipment. These models will be released on the North American market from December 2008. They are models characterized by a light, sporty riding feeling and the full body size of a real cruiser.

The new V Star 950 and V Star 950 Silverado have been developed around a product concept of a “Sporty & Classic Cruiser” that offers a chassis with easy-to-handle functionality, a ride with an enjoyable sense of pulse and a design defined by a harmonious fusion of the classic and the modern. In the North American market, where cruiser models with large-displacement engines of over 1,000cc are popular, there have been increasing calls recently for new models that are easier to handle and lighter in feeling. These new models have been developed to answer this new demand. While maintaining the basic cruiser requisites of an air-cooled V-twin engine, steel fenders, belt drive and “long & low” styling, the new models add new technologies throughout its design. They are targeted to meet the needs of a wide range of users from entry level on up.

2009 North American model V Star 950

Source: Yamaha Motor Co. Ltd.

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Sports Bike, Air Cooled V Twin Engine