TOYOTA MOTOR CORPORATION (TMC) announces it held an awards ceremony today for the “Toyota Dream Car Art Contest”, a TMC art competition for children in Asia, including Japan.

TMC Senior Managing Director Yoshimasa Ishii presented the awards at the ceremony, attended by first- and second-place prizewinners, their guardians and others.  In the contest, 45 entrants received prizes, including one for first place, 13 for second place and 31 for third place.

The contest, held since 2004, aims to create an opportunity—through creative drawings on the theme “Your Dream—The Car of the Future”—to encourage children’s interest in cars, while also demonstrating the joy and importance of having a dream.  This year, TMC received approximately 19,000 entries from 12 countries and regions in Asia, including Japan.

At the ceremony, Ishii expressed his hope that the dreams children have will lead to the creation of more affluent societies, saying:  “I was extremely impressed by the scale of the dreams reflected in the artwork, and I believe that every one of your dreams will have a major influence on the cars of tomorrow, as well as on the future of our planet.”  Plans call for first- and second-place prizewinners to go, as a supplementary prize, on a two-day excursion to the TOYOTA Shirakawa-Go Eco-Institute to experience Japanese wildlife and deepen international exchange.

With the aim of being a good corporate citizen, TMC holds The Toyota Dream Car Art Contest as part of its global social contribution activities that promote the creation of even more prosperous and sustainable societies.

Source: Toyota Motor Corporation

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Tokyo — TOYOTA MOTOR CORPORATION (TMC) announces that, to enhance its marketing efforts, it will establish a company that will primarily handle marketing within Japan (hereinafter: “new domestic marketing company”), and a company to carry out and assist global marketing as well as coordinate and assist the marketing activities of TMC affiliates (hereinafter “new marketing assistance and coordination company”).  The companies will be established later this year and begin operations on January 1, 2010.

The new domestic marketing company is being established as the matrix for promotional functions within TMC’s Japan Sales Operations Group, while the new marketing assistance and coordination company will be the matrix for providing assistance for the marketing efforts of TMC’s Operation Planning & Support Group, which is tasked with marketing outside Japan.  The new marketing assistance and coordination company will handle the marketing coordination and assistance for its 100% subsidiaries, which will include the new domestic marketing company, the advertising agency Delphys Inc., as well as Amlux Toyota Co., Ltd. (which handles the operations of the Mega Web automobile-themed amusement facility in Tokyo and others) and Toyota Automall Development Corporation (which handles planning and operations of shopping centers and auto malls).

The new companies are being created by TMC as two separate entities so that tasks can become more specialized and functions enhanced, and so that genchi genbutsu marketing activities can be advanced, with a focus on customer-centered activities.  In addition, the aim is to carry out marketing activities that also bear in mind ways to contribute to TMC’s product development and sales innovation by promptly and accurately gauging the needs of customers and then providing prompt feedback to TMC.

Source: Toyota Motor Corporation

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