Archive for the 'Taiwan' Category

NISSAN PRESENTS ’NISSAN TECHNOLOGY SQUARE’ IN TAIWAN

Friday, May 9th, 2008

— Nissan Motor Co., Ltd. and Yulon Nissan Motor Co., Ltd. will present the first “NISSAN TECHNOLOGY SQUARE” event at the Eslite Bookstore in Taipei City, Taiwan. The public automotive technologies showcase opens today and runs through May 15.

After completing its run in Taiwan, the Nissan Technology Square will visit several cities throughout the year in multiple markets, including India, Indonesia, Singapore and other locations to be determined.

At the Nissan Technology Square, Nissan will showcase how the company’s automotive technologies address the environment, safety and innovation. Visitors can experience examples of Nissan’s innovation and the future of automobiles through the exhibition, interactive displays and demonstrations.

Nissan chose PIVO2, an environmentally focused, electric urban commuter, as a key communications character for the event. First presented as one of the key concept vehicles at the 2007 Tokyo Motor Show, the vehicle embodies “friendly innovation” to create a new car-driver relationship. As such, PIVO2 serves as an ideal focal point for the Nissan Technology Square, where a quarter scale model of the vehicle will be displayed.

“All of our technologies promise consumers the pleasure of driving based on trust in our environmental, safety and quality technologies — what we call “Trusted Driving Pleasure,” said Mitsuhiko Yamashita, Nissan Executive Vice President. “We hope to deliver our passion for products through the real-world technologies and innovations we build into every Nissan vehicle.”

As part of Nissan’s commitment to supporting education, the event will be held in collaboration with local schools. Hideyuki Sakamoto, Nissan Corporate Vice President, will visit and talk with students about automotive technology, Nissan’s technical development activities and the latest technologies.

The Nissan Technology Square is part of the company’s ongoing communications outreach across Asia, which started with the successful Design Forum in 2007.

Source: Nissan Motor Co., Ltd.