February 2010 automotive industry sales results saw Toyota, Lexus and Scion models rank prominently among brand and segment leaders. Overall Toyota sales in February topped all other Asian and European manufacturers. February also saw Toyota claim two of the top three selling passenger cars in the U.S. Toyota once again dominated the hybrid market, while Tacoma continues to overwhelmingly lead the small pickup truck segment.
• TMS ranked #3 in total U.S. sales with 100,027 units sold for a 12.8 percent share (#1 among international divisions)
• Toyota ranked #3 out of 32 manufacturers with 33,413 units sold for a 9.1 share
• Lexus RX350/450h ranked #1 in Near Luxury SUV sales with 5,694 units sold for a 24.3 percent share, nearly double its closest competitor
• Total TMS hybrids ranked #1 with sales of 10,957 units sold with a 35.5 percent share
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