We at ADVANCE Co., Ltd. aim to contribute to the welfare of mankind by relentlessly asking ourselves how we can be tender to humans. By saying “being tender to humans,” we mean unlimited love to nature as it nurtures and invigorates us humans. We have expressed our love of nature and humankind as part of nature as “tenderness", and introduced a series of products that embody such tenderness through long-term, creative research and development efforts. Our tenderness is thus neither anthropocentrism nor mere humanism; it is a deeper compassion based on the interdependency of humans existing in transitive relationships. Tenderness forms the foundation of our company philosophy, and we deliver it to society in the form of various products that benefit people and society in general. One example is our AQB implant system, which is as tender to humans as any other implant solution in the world.